Which spice is able to give each plate the right color, taste and a fascinating oriental touch? Saffron, the magic and unclear spice, has been the protagonist of cuisine since many years; where does it grow? How can you produce it? How can you use it? There are still a lot of questions on king’s spice and on its wonderful flower! A tour to discover saffron, from plantation to its production, from its packaging to distribution, revealing also troublesome information. And all without forgetting its excellent qualities and uses into recipes, thanks to the help of a very good blogger and her food secrets!
Alessandro Nicoletti was born in Rome, but he is a real world citizen. After earning a bachelor’s degree in Economics (Quantistica) in Milan, Bocconi University, ho chose to create his own company. He worked in many European cities, such as Paris, London, Bruxelles and Maastricht before working on Digital Marketing and Personal Profssional Branding. He is really young but he perfomed many prestigious roles with famous brands; his turning point was the constitution in 2015 of the first Italian digital company for high quality saffron: Zafferano Zaffiro.